DEVIANT
OBJECTIVE
The project aim was to create a virtual film festival for a chosen
film director. It required finding a common thread in his/her films and to develop a cohesive visual system for various deliverables that included: a catalog, a poster, DVDs, tickets, a soundtrack, a website and promotional materials. The visual system had to evoke the director and his/her distinct work.
APPROACH
I chose the director Todd Solondz. After watching his films, I got hooked on his black humor and uncomfortable stories of ordinary monsters. I designed a common thread that conveyed the soul
of his films. His films are all based on the ordinary suburb family
with a twist of perversion. I developed a visual system and used various materials to create a series of deliverables to reveal these ordinary monsters.
PROJECT
Todd Solondz
Film Festival
COURSE
Integrated Communications
INSTRUCTOR
Christopher Morlan
YEAR
Fall 2014
DURATION
15 Weeks
TYPEFACE
Avenir Next
Minion
CATEGORY
Branding
Concept
Art Direction
Packaging