PHILIP MORRIS

OBJECTIVE

 

The project aim was to design an annual report and a digital format for an assigned organization/company, redefining the target

audience and developing a storytelling style and a visual system
to approach them.

 

APPROACH

 

I was assigned the Philip Morris International 2013 Annual report. After researching, I found its previous annual report design was focused on a formal businessman image, but it was promoting
e-cigars for environmentally friendly purposes. So, I chose to go a different route and developed a visual system with vibrant colors and interesting hand written type in order to approach urban young professionals as a new audience to the company.

PROJECT
Philip Morris
Annual Report

COURSE
Type Systems

INSTRUCTOR
Tim Carpenter

YEAR
Fall 2013

DURATION
14 Weeks

TYPEFACE
Univers
Handwritten

CATEGORY
Branding
Digital Publishing

 

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