ROTIS SEMI
OBJECTIVE
The project aim was to create a 12-page type specimen book to promote provided typefaces by Monotype Imaging, developing
a storytelling to promote the chosen typeface in a limited number
of pages.
APPROACH
I chose to redesign a contemporary typeface, Rotis Semi, designed by Otl Aicher, which is a unique hybrid of serif and sans serif typeface. I told the story of its uniqueness as a first person narrator, taking on the persona of the typeface.
PROJECT
Rotis Semi
Specimen Book
COURSE
Type Composition
INSTRUCTOR
Andrew Loesel
YEAR
Spring 2013
DURATION
4 Weeks
TYPEFACE
Rotis Semi
CATEGORY
Typography
Storytelling