The project aim was to design packing and a logo for 36 colored pencils for a fictitious private label brand, Spectrum. We had to identify a new target audience and develop a package to appeal
I chose to target young adults who like to doodle. I created a cylindrical package that would be easy to carry and fit in all kinds of bags. The package size can be reduced to match the pencil lengths by tearing the stripes off layer by layer. I also combined vibrant colors, geometric shapes, and a slogan—For Art’s Sake!—to convey
a happy and fun feeling.
Package Design 2